Protecting Your Brand in the Age of Dupes, Counterfeits, and Viral Platforms: Advanced IP Strategies for the Cosmetics Industry
On Thursday, October 9, 麻豆直播 partner Kiri Lee Sharon will speak on the panel 鈥淧rotecting Your Brand in the Age of Dupes, Counterfeits, and Viral Platforms: Advanced IP Strategies for the Cosmetics Industry鈥 at the American Conference Institute鈥檚 (ACI) Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products West Coast Edition in Santa Monica, California.
Viral dupes and counterfeit lookalikes can hit the market within weeks鈥攐r even days鈥攐f new beauty product launches. In the cosmetics, personal care, and beauty tech industries, this rapid cycle poses real risks in eroding ROI and brand equity. This session will share advanced, practical strategies for protecting and enforcing your rights.聽 Topics include:
- Building layered IP protection (trademarks, trade dress, design patents, and utility patents) for everything from hero to seasonal products
- Coordinating product development, marketing, and legal teams to lock in rights before product launch
- How and where to enforce your rights and tailoring this strategy to your goals 聽
- Recognizing when a 鈥渄upe鈥 crosses the line into infringement
to visit the conference website with more details.
